Category Archives: Latest Trends

Eight Types of Blog Posts Every Business Should Use

So you sit down to come up with topics for your next couple of blog posts and…nothing. You draw a total blank. Sometimes business blog post ideas come hard and fast like a heavy rain. Other times you have a total mental drought on what to write about next. Don’t sweat it! There are a … Continue reading Eight Types of Blog Posts Every Business Should Use

5 Ways to Revamp Your Social Media Strategy in 2018

With just a few improvements, your social media profiles could become the crown jewel of your digital marketing strategy in 2018. By switching up your approach and committing to a higher level of quality, you could soon be generating more leads, revenue, and interest in your company with minimal effort. The great thing about social … Continue reading 5 Ways to Revamp Your Social Media Strategy in 2018

Thinking About Hiring a Blog Writer? Watch Out for These 6 Common Mistakes

Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process. Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is … Continue reading Thinking About Hiring a Blog Writer? Watch Out for These 6 Common Mistakes

How to Write Headlines Your Customers Can’t Resist Clicking

In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. An eye-catching headline on social media can draw tons of comments — many from people reacting off the headline alone. Headlines can also shape how people digest the message of a … Continue reading How to Write Headlines Your Customers Can’t Resist Clicking

Is Your Company Blog Not Working? Here’s 5 Reasons Why That May Be

Content marketing and blogging have proven to be effective digital marketing methods. Done right, they can generate leads and convert people to the next stage of your marketing funnel. Yet, plenty of company blogs completely struggle to meet their content marketing goals. For one reason or another, they fail to find the right audience — … Continue reading Is Your Company Blog Not Working? Here’s 5 Reasons Why That May Be

The Best Digital Marketing New Year’s Resolutions for Crushing It in 2018

After the last echoes of ringing in the New Year subside, everyone reflects on how to make 2018 better through their own actions. If you’re a digital marketer, this time marks the perfect opportunity to set ambitious goals and pledge to cut out bad habits. To help inspire you to do better in the New … Continue reading The Best Digital Marketing New Year’s Resolutions for Crushing It in 2018

5 Digital Marketing Hard Truths You Don’t Want to Hear

We hope you’re sitting down, because we have something important to tell about digital marketing that will be hard for you to hear. Actually, we have five important things to say, and they’re all going to be bitter pills to swallow. But facing these digital marketing hard truths is the only way to stay afloat … Continue reading 5 Digital Marketing Hard Truths You Don’t Want to Hear

Pay Attention to These Small Business Mobile Marketing Trends in 2018, Or Be Left Behind

Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust. With every passing year, we rely increasingly upon our mobile devices to keep us connected. In 2014, mobile web traffic surpassed desktop traffic. Now, we spend an average … Continue reading Pay Attention to These Small Business Mobile Marketing Trends in 2018, Or Be Left Behind

Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers hailed 2017 as “the year of video,” and with good reason. Video marketing, video advertising and … Continue reading Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

2018 Trends in Content Marketing to Help You Attract and Engage Prospects

2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing end unto itself. As a result, most marketers are betting … Continue reading 2018 Trends in Content Marketing to Help You Attract and Engage Prospects