All posts by Kurt

Pay Attention to These Small Business Mobile Marketing Trends in 2018, Or Be Left Behind

Small business owners have to account for mobile devices within their marketing strategy in 2018. Otherwise, their competition is going to quickly leave them in the dust. With every passing year, we rely increasingly upon our mobile devices to keep us connected. In 2014, mobile web traffic surpassed desktop traffic. Now, we spend an average … Continue reading Pay Attention to These Small Business Mobile Marketing Trends in 2018, Or Be Left Behind

Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

In 2018, use of video among small business owners will mature and solidify into a “must have” marketing component. Businesses able to make strategic use of video will seize critical opportunities for sales lift and market share. Many marketers hailed 2017 as “the year of video,” and with good reason. Video marketing, video advertising and … Continue reading Video Marketing Continues to Dominate Into 2018 — Four Trends You Need to Know

2018 Instagram and Influencer Trends That Can Help Your Business Drive Engagement

Instagram has changed from a way to post artistic photos to a legitimate vehicle for small businesses looking to drive engagement. The rise of influencers and influencer marketing for small businesses has played a huge part in this evolution. In 2018, expect more small businesses than ever to jump aboard the Instagram marketing train. The … Continue reading 2018 Instagram and Influencer Trends That Can Help Your Business Drive Engagement

2018 Trends in Content Marketing to Help You Attract and Engage Prospects

2018 is just around the bend, and content marketing has changed a whole lot in the past few years. While it was once a small component of larger digital marketing campaigns and strategies, big brands have started to realize that content can be a marketing end unto itself. As a result, most marketers are betting … Continue reading 2018 Trends in Content Marketing to Help You Attract and Engage Prospects

2018 Trends in Facebook Advertising That Will Help You Reach Prospects

Facebook has come a long way since its debut in 2004, especially when it comes to the Facebook Advertising platform. Facebook has almost single-handedly turned paid social media marketing into a cornerstone of modern digital marketing tactics. In the next year to come, we can all expect Facebook to evolve in deeper ways. These evolutions … Continue reading 2018 Trends in Facebook Advertising That Will Help You Reach Prospects

5 Keys to Reputation Marketing Success

What is Reputation Marketing? Reputation marketing is a specialized version of brand marketing. Companies devote a great deal of time and resources to branding their business, with more attention devoted to digital branding than ever before. Reputation marketing refers to the real-time brand identity that businesses capture from online comments, reviews, complaints, and critiques that … Continue reading 5 Keys to Reputation Marketing Success

6 Reasons Why Every Small Business Should Consider Video Advertising

The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses. Brands already embracing video ads have have a distinct advantage over their competition. Soon, video advertising for small businesses could become table … Continue reading 6 Reasons Why Every Small Business Should Consider Video Advertising

7 Ways to Increase the Effectiveness of Your Email Marketing

Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid … Continue reading 7 Ways to Increase the Effectiveness of Your Email Marketing

Establishing Your Brand More Than Securing Profiles, it’s also about Great Design

Your potential customers, clients and patients are searching for products and services through various channels. They also use these channels to connect with brands. Will they find you? What will they see? Aside from using the major search engines, your potential customers, clients or patients are also using Facebook, Google+, Twitter, YouTube, and other social … Continue reading Establishing Your Brand More Than Securing Profiles, it’s also about Great Design